The Heroes Project is a three-year national initiative launched in July 2004 to work with media organizations and societal leaders in India. It seeks to develop coordinated campaigns to address the spread of HIV/AIDS and reduce stigma and discrimination by educating the public and advocating for a change in policies.
The project had its beginning in a fundraising event for pediatric AIDS jointly organized by Richard Gere and Parmeshwar Godrej, called ‘A Time for Heroes, India’. The event, held in December ’02 was hugely successful and brought together Indian media, entertainment, and business houses that committed to using their combined strength to advocate on issues related to HIV/AIDS. (Click here to read more about the Heroes Project)