Societal Leaders Program – Heroes Project India

Notice: Test mode is enabled. While in test mode no live donations are processed.

Social Leaders

The Societal Leaders Program seeks to garner the collective force of key community leaders – opinion leaders and key stakeholders from various sectors, whose influence can be leveraged to affect public perception and bring about policy level changes on the issue of HIV/AIDS. Currently, the program places emphasis on advocating with leaders of the media and entertainment industry. It also seeks to involve business heads and industrial groups to institute and implement HIV/AIDS programs and policies at the workplace.

Partners

Art and Entertainment Community

To become ‘ambassadors’ for the Heroes Project and HIV/AIDS issues:

	Represent the issue and the project publicly
	Mobilize their peers & other opinion leaders
	Advocate with the Government

Media Leaders

To take on HIV/AIDS as a priority:

	Enroll in employee sensitization programs
	Explore new ways to influence and shape public discourse on the issue
	Committing resources such as free airtime for the issue

Heroes AIDS Project is a national HIV/AIDS initiative launched in July 2004 to work with media organizations and societal leaders in India. It seeks to develop coordinated campaigns to address the spread of HIV/AIDS and reduce stigma and discrimination by influencing public perception and policy through two platforms: advocacy and communications.

Any questions ?